Boost your Bookings with Vacation Rental Management Marketing Software

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Real-Time Insights and Automated Marketing, all in one platform built specifically for VRM companies and marketers.

Market properties with the highest potential ROI
Our Marketing Index Score (MIS) uses advanced data science to prioritize properties needing the most marketing, ensuring your marketing dollars are spent where they matter most.
Effortlessly launch and optimize Ad Campaigns
Fully managed marketing automation takes the complexity out of campaign management—allowing you to focus on strategy, not execution.
Access transparent attribution and valuable insights 24/7
Gain unparalleled insights with bookings and revenue analytics, property engagement tracking, and a Marketing Index Score for each property.

In the ever changing world of Short Term Vacation Rentals, having a DIRECT marketing strategy is key.

Cloud Theory has helped us at Beachball Properties improve our strategy and increase our direct bookings revenue. The team is very responsive and will communicate with you on your terms.

I highly recommend to my peers within the industry, to consider Cloud Theory's digital marketing services.

Hunter Owner/CEO

BookingsCloud All-in-One VRM Marketing Software

PROPERTY INSIGHTS MARKETING AUTOMATION MEASURABLE RESULTS

Cloud Theory combines cutting-edge digital marketing automation with deep analytics insights to maximize your direct bookings. Our vacation rental management platform not only tracks performance across all your properties in real time but also provides actionable recommendations tailored to optimize ROI, making it a unique solution in the market.

Marketing Index Score

Cloud Theory's  Marketing Index Score shows you which properties can benefit the most from additional marketing and which properties are performing well on their own..

Green = already performing well

Yellow = could benefit from a little extra marketing

Red = needs additional marketing to drive bookings

Automated Marketing, Web Traffic by Source

See the total number of views on your direct booking website, broken down by advertising source:

Paid advertising channels

Organic search and social media results

Direct traffic and referrals

Other sources

Revenue and Attribution

Analyze your total revenue across any given time frame and see how much of your income is driven by your website compared to Airbnb, VRBO, etc.

See the platform in action:

Request a Demo

BookingsCloud Case Study

Beachball Properties Realized a 918% increase in advertised property direct-booking revenue in just one month

Beachball Properties came to Cloud Theory because they wanted to increase margin on their bookings, ideally reducing the costly fees associated with vacation rental platforms like AirBnB and VRBO. Cloud Theory fully managed the marketing of a curated set of underperforming properties and achieved the following results:

Continuous Innovation

At Cloud Theory, we’re constantly evolving to meet the needs of our clients. While some platforms stop at providing analytics, we’re developing new features like dynamic pricing support and enhanced SEO services to further drive your success in the competitive vacation rental market.