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CloudTheory’s Cutting-Edge Technology for Automotive Marketing

Horizon by CloudTheory is a data-driven platform designed to transform automotive marketing. With real-time, AI-powered insights, Horizon enables manufacturers, agencies, and affiliates to make smarter, faster decisions.

Empowering OEMs, Agencies, Dealer Groups, and Finance

Cloud Theory supports key players in the automotive industry with tailored solutions. With our data and insights, OEMs inform business decisions, agencies inform their marketing strategies, dealer groups scale their marketing efforts, and financial institutions assess the automotive market.

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Tools, Guides, and Insights for Automotive Marketing

Access a wealth of resources designed to help you optimize your automotive marketing strategies. From in-depth guides and case studies to industry reports and best practices, our resources provide valuable insights to drive smarter decisions, improve performance, and stay ahead in a competitive market.

Industry Intelligence, Market Trends & Strategic Insights

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Broken Chains of Data

4 min read

How the Horizon Platform Uses Data to Identify Competitive Strengths and Vulnerabilities for Automotive OEMs

Cloud Theory has frequently mentioned the important role data plays in the day-to-day operations of automotive OEMs. An OEM needs effective tools to organize automotive data and visualize insights to support decision-making. Allocating marketing...

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Diagnostic Toolset for OEMS

4 min read

Uncovering Opportunities: How Cloud Theory’s Horizon Platform Provides OEMs With a Diagnostic Toolset

By Using Honda as an Example, Cloud Theory Shows Horizon’s Capabilities in Diagnosing Brand Efficiency

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Car headed downhill

2 min read

Automotive Industry After Covid: After Years of Vehicle Price Increases, a Small Dip

About a decade ago—when my hips and knees were ten years younger—I fulfilled a bucket list goal of running a full marathon. At about mile nineteen,...

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Charging Electric Vehicle

3 min read

Electric Vehicle Inventory Fights an Uphill Battle to Hit Sales Targets

EPA Regulations Are Pushing Auto Manufacturers to Produce More EVs, But Consumer Demand Isn’t Keeping Pace for Electric Vehicle Inventory “We choose...

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