Cloud Theory combines cutting-edge data, artificial intelligence, and deep automotive industry knowledge into its Horizon platform to provide insights that are timely, comprehensive, and useful. We use our industry expertise and proprietary data to simplify information into diagnosable problems and actionable solutions. In the competitive automotive industry, understanding real-time market dynamics and vulnerabilities is crucial for success. Cloud Theory’s Horizon offers unparalleled insights and capabilities to automotive OEMs and tier 1 and 2 agencies.
Comprehensive and Accurate Data
Horizon provides OEMs with the ability to not only assess their own opportunities or vulnerabilities nationally or in specific geographies, but also to gain insights into competitive threats and weaknesses. Unlike traditional market models, which can become less accurate as the views become more granular, Horizon's real-time data remains precise and reliable across all levels of analysis. Additionally, Horizon’s real-time data can be broken down by make, model, trim, and even VIN, allowing OEMs and tier 1 agencies a comprehensive understanding of specific trends and insights into marketplace dynamics. This geographic and vehicle granularity ensures that platform users have access to the most accurate and actionable information available.
Customization and Flexibility
One of Horizon's unique features is its ability to be organized to meet the specific needs of each client. Because the data is collected at the VIN and dealer rooftop level, Cloud Theory can tailor the Horizon platform to match a company's own definitions of geographies, market segments, and competitive sets, providing a customized view of the market that no other data provider can match. This flexibility transforms Horizon into a powerful looking glass, offering each user a uniquely relevant perspective on the market.
Ease of Use and Visualization
Horizon is designed to be user-friendly, enabling clients to easily navigate and understand the supply and demand dynamics of make, model, model year, trim, fuel type (including EVs), and drivetrain. Additionally, the insights are visualized in a clear and flexible manner, allowing for easy diagnosis of opportunities and vulnerabilities. This ease of maneuverability, combined with our real-time, comprehensive data, makes Horizon an indispensable tool for market analysis.
Enhanced Marketing and Operational Strategies
Horizon aids in marketing planning and efficiency by determining when, where, and how to deploy marketing support to balance demand with supply, take advantage of competitive opportunities, or mitigate threats. Additionally, Horizon supports incentive optimization and inventory allocation by pinpointing specific models and geographies that are in need of a boost or where resources can be reallocated based on relative inventory positions and turn rates.
Customized Reporting and Dashboards
Horizon offers customized dashboards, reporting and consultative services that provide comprehensive views of market performance and competitive dynamics. This ensures that OEMs and Tier 1 and 2 agencies receive tailored insights that support their strategic decisions.
By packaging this valuable data into an accessible and customizable platform, Horizon offers a distinct edge over other data providers. It's time to recognize Horizon as the essential product it is for navigating the automotive market.
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